They say that the biggest challenge of an advertiser is to sell a comb to a bald person! Impossible though it may seem, the practicality of the joke has often been tried and various rumors do the rounds one of which serves as an inspiration to the new generation advertisers! The rumor is that with proper advertising techniques, they were actually able to sell the comb to none other than the bald person itself! How they did it – we leave that to you to find out!

Basically, good advertising is all about convincing people to buy your product. It may happen (and actually does happen) that the nearest competitor’s product is inferior but still, they manage to register hefty profits, sometimes even eating into the share of their competitor! The main weapon that they are using is of advertising; by proper channels of advertisement, they are able to get their way through the ‘selling’ maze.

How to Sell?

• Identification: The first and the foremost area to be recognized before advertising should begin is- identification. It is the identification of your target audience and product knowledge that should give you a proper insight into your advertisement plans. Planning is an important part of marketing as well as advertising. Identification is a result of market study and analysis. Hence design your advertisement.
• Internet: A joke does the rounds on the internet that if you’re on the internet and want to sell something, you need not even be a good advertiser; Google will do everything for you! But as a wise advertiser, you should realize that there is a difference between the ‘standard’ advertiser and the one who likes to think out of the box! Google will help you no doubt, but then there are other sites too, where advertisement will help you reap rich dividends. For example, advertising on Facebook!
• Product: A good advertiser must know his product well, before selling it to people. He must be ready to confront all types of queries regarding the same. That will help you gain an upper hand on other laymen advertisers when designing the advertisement for the product!
• Promotion: Promotion is advertisement in a way but you can’t call it entirely advertising. Promotion is to create a situation where the market becomes like a vacuum and is ready to pull the product towards it. Rather than pushing the product to the consumers, a good way of making sure that it actually sells is by creating a demand (a pull) in the market.
• PR: ‘Public relations’ is one important area which you cannot overlook. You have to make sure that you connect to your consumers and make them ‘feel special’. Gone are the monopolist markets where you could just throw any product at them and hey had no other choice than to lap it up.
• Brand Establishment: Brand establishment will help you spend less on advertisement. Brand creates a situation where even without advertising; the consumer will buy the product of that particular brand only. That is a result of effective advertising and quality service!

Search Advertising Jobs in http://www.advertisingcrossing.com/lcjssearchresults.php?d=1504&kwt=&kwd=&lq=&lqc=United%20States&rd=0

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Are you interested in six figure incomes? There are lots of people who want to earn more. It is a fact that if you want to live your life luxuriously then you should search for jobs that have a high pay.

First of all you need to decide about the figure which you want to earn so that you can lead your life happily with your family. There are different kinds of jobs available these days. You must choose your career field very cautiously. Always try to choose the career which interests you more.

If you do not take interest in your work then you cannot love your work. If you do not love your work you will not be able to perform well in office. Lots of people want to get six figure jobs but most of the time they are unable to find the right kind of opportunity.

You must always remember that opportunities do not come your way you need to search for them. One of the best ways to search for these jobs is with the help of the internet.

There are certain job search websites which offer you the best opportunities. You can select the criteria which are required to find the kind of job opportunity available for you. Six figure incomes were not much popular in the previous years. But six figures are quite less in today’s world.

If you get a six figure income job you must also check something other than the salary. Six figure incomes including other facilities must be present in your salary. Are you a person who loves to be creative? Creativity can help you earn lots of money.

Technical writing is one of the professions which can help you earn up to six figure incomes level. You can either write online or even join a company and work on regular basis. You must always remember that the more you are experienced the more income you can earn.

Experience can help you get a great pay. There are certain jobs which might help you earn six figure incomes but you will not have any time for yourself or your family. The more these companies pay the more work they want from you.

If you are unable to enjoy your life along with your family then what’s the point to earn such a huge amount. This is the reason why you can look for the online jobs. They not only have a high pay but they also help you spend quality time with your family.

Do you know that you can also even earn six figures if you become a restaurant manager? But for this you need to learn proper management skills.

If you know your work well and you are willing to work hard then earning 6 figure salary is not too difficult. There are certain jobs where you might even have to face a lot of challenges if you want to earn a huge income and lead your life luxuriously.

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Many believe, and rightfully so, that problem solving skills are the one “must have” on any job. It’s an important element in any employee’s productivity, but there are also other things that are just as crucial when an employee is solving problems.

As A. Harrison Barnes, Hound.com founder and career coach, explains, the way your employees interact with your customers as they’re looking for solutions can make or break the experience in its entirety – and can potentially either lose a customer forever or convince your customers that your company is the only game in town.

One example includes the story of a woman who’d called an electronics company to alert them to a potential safety hazard on one of its products. She says that while the customer service representative was polite and tried to be helpful, he came across as young, inexperienced and a bit too laid back, especially considering the concerns she had for one of the company’s best selling products. The representative began the conversation with, “So what is it I can make happen for you today?” Perfectly harmless, albeit not very professional. The woman continues with her experience, “He kept telling me that the company no longer made the surge protector I was referring to, but that he’d “go plunder around the warehouse” in an effort to find a replacement for her. Of course, she had no interest in a replacement, or for that matter, even a refund; rather, her goal was to alert the company of a potential liability.

While most companies want a certain procedure to be followed, it’s the delivery of that procedure that’s just as important as your message. Proper training, the ability to problem solve and a mature approach to your clientele are all what define a good experience. If any of these are absent, odds are, you’re risking your customers, says A. Harrison Barnes.

“It’s important new employees receive the proper training” says Barnes. “Further, it’s not uncommon for a company to hire an employee with a particular job in mind only to realize he thrives in another area”. If your customer service reps aren’t finding their rhythm, but are otherwise good employees, it’s always more advantageous to you and the employee (not to mention the customer) to place her in a position that’s better suited to her skillset so that you can put only those who thrive in customer interactions front and center to be the “voice” of your company.

Finally, the Hound.com founder says that a relaxed approach, but one that’s not absent any level of professionalism, is the balance you’re looking for. A bit of training and a commitment from your team is a solid foundation to build upon. Like the example above, you want those customers who provide feedback on your company’s services or products and the last thing you want is to discourage them from this kind of interaction. It’s that first interaction that’s so important – who’s taking their calls?

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You survived the majority of the interview and it’s nearing its end. The interviewer has explained what the job entails, the salary, benefits and opportunities within the company. He’s taken a deep breath and said, “OK…so that’s it. That’s what I have. Do you have any questions?” He’s explained everything in detail, but you need to have a question ready, says A. Harrison Barnes, career coach and Hound.com founder. If for no other reason, that final question eases into the end of the interview than a choppy, “No…no questions here”. You want to ease into the obligatory “Thank you for your time and I look forward to hearing from you.” Try this, says the Hound.com founder:

Interviewer: OK. So, I think I’ve covered everything…let’s see…we’ve covered the hours, the qualifications I’m looking for and the job duties. So…do you have any final questions for me?

You: Yes, actually I do. You mentioned you’re currently running ABC Software. I recently completed a course through the junior college and I’m familiar with the very latest version. Did you say the company was working with version 6?

Interviewer: Yes, I know it’s the release that came out a few months ago. Is that the one you’re referring to?

You: Yes, it’s the one with the new and updated tracking capabilities.

You’ve instantly reminded the interviewer that you don’t have to be trained on the company’s computer programs and that you’re up to date with the latest versions…and, most importantly, says A. Harrison Barnes, it’s the closing line that you’re leaving him with. At this point, the interview can come to a close:

Interviewer: That’s great to know. We really weren’t looking forward to the training curve. Your knowledge of it will actually lift a burden off of our accounting department.

You: I hope I get the opportunity to put those skills to use. I really appreciate your time and if there’s anything else I can provide as you make your decision, please just let me know. I’m more than happy to do whatever I can.

At this point, you’re both probably standing; you shake hands and you’ve just taken what is sometimes the awkward last few minutes of an interview and made them into the most important and most memorable aspect of his time spent with you. You walk out the door, he puts a big star in the top corner of your resume that’s still on his desk and he calls in his secretary to bring your resume to the personnel department.

Whatever your “final question” is, ideally, you’ll have one at the ready. Whether it’s poised as a reminder of your strong skills outlined above or if he has his degree on his office wall and you find that in common, your goal is to finish strong. Believe it or not, says the Hound.com founder, the ability to make that happen has earned as many job offerings as anything else. Employers want those employees who are confident and who can assert themselves. You need to be the one to make that happen.

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Many lawyers believe in the power of legal conferences.  It’s where they can get their first glimpses of the new legal trends, they can network and they can also take the economic pulse of the legal community as a whole.  A. Harrison Barnes, attorney and LawCrossing.com founder says it’s a great time to get noticed, too.

For instance, The Minority Corporate Counsel Association is readying itself for the 11th Annual “Creating Pathways to Diversity Conference” in November.  (for those interested, it’s November 10th and will be held at the New York Marriott Marquis Hotel).  The group is currently looking for a wide range of guest speakers, who are attorneys, and are willing to speak on everything from the impact of the economy on legal diversity initiatives, the impact of globalization and the impact of politics and public policy in a myriad of dynamics.

They want those brilliant legal minds who can answer the tough questions:

• How much of a hit has diversity work taken in a sluggish economy?
• What are the best practices for companies to leverage new talent?
• How can leveraging cultural differences attract more international business?
• How has the first African American president and the first Latina Supreme Court judge affected diversity initiatives in corporate legal departments?

If you have the answers to these questions, this is your moment to be a legal rock star, says the LawCrossing.com founder.  Not only that, but you can become a part of many “round table” discussions that are sure to be held.  Attorneys from around the country will be in attendance and the golden opportunities will be plentiful.

Another important conference is held annually in Alaska and is focused on legal education and family law cases regarding domestic violence and sexual assaults.  Held annually in February, physicians, psychologists and family law attorneys are routinely on hand to provide statistics, information and presentations to this growing epidemic.

For instance, in the latest conference, Robin Bronen, who is the director of the Alaska Immigration Justice Project, provided information on the importance of interpreters when working with non-English speaking victims.  Often, those whose English is broken find themselves suffering because they either cannot find the legal help they need, not to mention the medical help, and because of that, they are at higher risks of becoming further victimized; many (yes, in this country) are sold into human trafficking.  Worse, many don’t live to tell the tale.

If you’ve not RSVP’d to any of the invitations your secretary’s delivered to your desk, now’s a great time to do so.  Anyone in the legal field can benefit from the many conferences held in every state.  It’s a great way to stay current on everything legal related, says A. Harrison Barnes.  Society is ever-evolving and we’re doing our clients a huge disservice if we fail to keep up.

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Few folks are aware there are sometimes legal considerations when leaving their employer to go to work for the competition. In fact, the laws differ from state to state. For instance, if you’re a California resident, you can start your own business that competes with an employer you just left – and you can go after those clients you once worked with while employed with your new competition. And it’s legal, says A. Harrison Barnes, attorney and LegalAuthority.com founder. It’s what you don’t know, however, that can land you in legal hot water.

You can be sure that protective mechanisms are in place with your employer that will alert the right leaders when something’s not quite right. For instance, if several employees resign at the same time for no apparent reason, it could be construed as an effort by them to create their own business. While it’s certainly not illegal to do any of that, the problems come in should you incorporate on any level the secrets of your employer’s success or efforts are made to steal confidential information (even if you unknowingly do it), says the LegalAuthority.com founder.

Further, if you attempt to sway those employees left behind to come on board with your new company, it can be considered wrongful conduct and might result in threats of a lawsuit or worse, the actual filing of a lawsuit. If it can be proven that you caused the company undue hardships, you could be held liable. Everything is tracked these days, including your access to company information in those final days before you leave your employer. If your user name and password was used to access backup files or other information, or if the company cameras catch you sneaking out with manila files in your coat, you could find yourself in a lot of trouble, says A. Harrison Barnes.

More and more companies are brining complete legal staffs on board to protect their interests. These attorneys are trained in proper documentation, exit interviews (including what questions the company can legally ask you) and also to help companies understand legal documents such as non-compete clauses and nondisclosure agreements.

Barnes advises employees who are considering going into competition with the company that taught them everything they know to secure legal representation early on in the game. This will ensure your efforts are above board and cannot be construed as illegal. An employment attorney can help you forge ahead in your new business venture without crossing any legal or ethical lines in the process. Also, Barnes recommends that you not appear to be doing anything behind the scenes. Always be above board in your actions and ideally, you’ll work with your soon to be former employer so that they’re not left with a bad feeling about you and wondering what you took that’s soon going to be a threat to it.

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A professional search engine marketing firm works towards increasing the ranking of a website and has many small tasks to accomplish so as to receive its objective. What are these small tasks completely depends on the approach a firm takes up to complete a search engine optimization project on hand. Some small jobs related to search engine marketing can include keyword research, link building, blog commenting, social bookmarking, and blog commenting etc.

All these tasks do not need any supervision and can be done independently by any individual with knowledge of Internet and SEO. Hence often professional search engine marketing firms prefer to hire people outside the firm to do the related task. ShortTask has been especially designed to help these people to get the SEO jobs done at the most competitive prices. Another benefit of using ShortTask is that they can get skilled people to work for them at very low prices.

The firm can upload their small SEO tasks on the platform using the simple form displayed on the screen. However before posting the tasks the professional search engine marketing firm needs to decide what kind of task they want to get done; how it should be done and how much they are willing to pay for each task successfully completed.

ShortTask maintains that each candidate taking up the task needs to complete the task as prescribed by the firm. This ensures that the task is done in the same manner as required by the professional search engine marketing firm. If in case there is something missing in the task then the seeker has complete authority to reject the task completed. Also as the tasks are time bound they are automatically transferred to some other candidate if the task is not completed on time. This also assures that the firm will be able to get the task done in the stipulated time duration.

How much a professional search engine marketing firm should
pay for each task completed successfully is not fixed. The firm has complete freedom to decide on this and hence it can get a more expensive task done at a much lower price.

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Most of us by now have heard at least one of the terrifying tapes allegedly made by the award winning actor, Mel Gibson to his girlfriend. He has been accused of beating Oksana Grigorieva and chipping her teeth. His rants are dehumanizing and brutal. It should be noted these are all alleged at this point and neither Gibson nor his attorney have conceded authenticity or accuracy of any of the recordings. If nothing else, these tapes and Gibson’s questionable behavior, which is not in dispute as it has been documented via several media outlets, put the spotlight on domestic violence in this country yet again. A. Harrison Barnes, lawyer and career coach, and also the founder of LegalAuthority.com, says this has been an important, yet not always effectively addressed, crisis for several years. This led us to wonder: are law schools preparing new lawyers to represent the victims of spousal or domestic abuse? After speaking with the LegalAuthority.com founder, it was clear the proverbial ball was being dropped.

Despite many who say domestic violence rates are declining as a whole in this country, nearly every state is reporting increases in 911 calls requesting assistance due to violence within the home and indeed, domestic violence is being sought more in divorce cases than ever before. Intimate partner homicides are on the rise and in Oklahoma, Renee Brewer, the Executive Director of the Native Alliance Against Violence says the “statistics are only getting worse…Oklahoma is on track to be the state with the most domestic violence related homicides in the country”.

Is better educating those in the legal community, such as lawyers, paralegals and detectives, the key? The Department of Justice says it is, and A. Harrison Barnes agrees. Judges and other legal professionals who are uninformed about these violent issues can endanger the safety of victims, says one DOJ report released in late 2008. The report continues, “One need is to alert lawyers to the ways in which domestic violence issues crop up in seemingly unrelated fields of law…lawyers who practice any kind of family, criminal, tort, financial or poverty law are likely to have cases complicated by domestic violence”.

This, says Barnes, is just the tip of the iceberg. It’s important for lawyers to be able to identify victims or signs that a client is being abused. While he’s quick to point out the responsibility should never rest solely on one outsider’s shoulders; understanding the psyche of an abuse victim is like turning on a light switch. Once you’ve witnessed it, you’re likely to always know it when you see it.

Many law schools are now beginning to shift their stances and have begun the transition towards the inclusion of this important social issue in their respective curricula. Some are offering courses that address the dynamics of the abuser, the abused and the cycle of abuse while others are discussing the “dynamics of domestic violence and civil and criminal litigation on behalf of battered women”.

Clearly, there’s much work to be done and will take time, but Barnes says keeping the focus on this important issue is key.

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How do you deal with the Monday blues? Employees have historically dreaded the Monday morning commute. They’re jarred out of their more laid back psyches from the weekend and often, they know the week ahead is going to be challenging, at best, says LegalAuthority.com founder A. Harrison Barnes. For attorneys, they’re often faced with showing up to a court hearing on time and fully prepared.

Mondays also mean we have to readjust once again to the same old grind (unless, of course, you love your job and then it’s anything but unpleasant). Most of us, though, can absolutely relate to dreading those pesky alarm clocks on Monday mornings. Before you chalk it up to human nature, A. Harrison Barnes has a few tips to offer:

• Usually, the worst part of a Monday is knowing you left things undone on Friday evenings. You can ease some of that sense of urgency by closing the loose ends before heading out Friday night. It might take an additional fifteen or twenty minutes, but your weekend will be much better if that’s not nagging you in the back of your mind.
• Get there early. Another frustration is not allowing yourself a few minutes after arriving at the office to catch your breath, have a cup of coffee and check emails. When you’re rushed, it only adds to the aggravation level.
• Brown bag your lunches on Mondays. Again, this is just another way to take a step back, catch your breath and prepare for what follows Monday mornings – which is Monday afternoons, of course.
• Don’t schedule meetings if at all possible. It doesn’t matter if we’ve been in the same job for twenty years, you never get over the resentment you feel for Monday morning staff meetings. Save them for Tuesday or better still, Thursday.
• If you’re travelling, encourage the company’s travel department to schedule your flights later into the afternoon. For one thing, if you’re flying out early Monday morning, you’re going to be scrambling at 3 a.m. to get to the airport on time. If your flight is scheduled for early afternoon, you’ll spend a few hours at the office pulling your hair out with last minute details that need your attention.

These are just a few of the ways you can make your manic Mondays a bit easier to tolerate. The LegalAuthority.com founder offers one final suggestion: make Mondays your telecommute day if possible. Not all companies allow their employees to take advantage of this perk yet, but there is definitely a shift towards this trend.

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In June, the Bureau of Labor Statistics reported in its preliminary findings that three hundred legal jobs had been added during the month of May.  In July, those numbers changed as the final tallies were released.  Turns out, the true number reveals a loss of six hundred jobs in the legal sector.  With May and now June’s preliminary numbers, close to four thousand jobs have been cut.  A. Harrison Barnes, attorney and LawCrossing.com founder, says this brings the total number for the past year to more than 22,000 job losses in this field alone.  Paralegals, legal secretaries and lawyers make up these numbers.  Further, these cuts are being felt in every region of the country.

The numbers can be confusing, especially when it seems one report or set of statistics contradicts others, says the LawCrossing.com founder, but there are many factors that go into the formulas.  For instance, BLS reports a national unemployment rate of 9.5%, down two tenths of a percent from May.  But there were more than 400,000 jobs cut due to the temporary census workers who’d wrapped up their jobs.  While the numbers can be confusing and the formulas used to calculate them even more confusing, the total picture doesn’t appear to be improving as much as Americans had hoped. The startling numbers just from the legal sector is proof things are not nearly as good as many had hoped.

Even the seemingly good news regarding the traditional jump in seasonal employment is threatened, says A. Harrison Barnes.  Typically, close to 28,000 jobs are added in the hospitality, amusement, gambling and recreation sectors; however, with the Gulf Coast region feeling major declines in the number of vacationers, it appears these numbers will need to be adjusted as well.  Many businesses in this region of the country reported their big moneymaker of the year, traditional 4^th of July celebrations, were way down over the long weekend.  One vendor along Biloxi Beach said his equipment, including boats and law chairs, are traditionally rented out in the summer months by 9 a.m. each day.  The holiday weekend revealed more than 85% of his equipment not being used.

Whether or not the drastic reduction in the legal sector is indicative of a fluke remains to be seen; however, it should be noted in May, 2008, the American legal sector saw a loss of 1,100 jobs.  Still, many believed those months of such drastic drops were over.  The national employment level then was at 5.5%.  Economists and other experts were already panicking because it was the highest unemployment numbers in more than two decades.

Less than one percent of working American adults consider themselves employed within the legal sector; clearly, that statistic might see a big drop in the coming weeks and months.

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